Alisha, like a good recipe, is a little bit of a lot of things. 
Her motivations for entering the world of treats is plain and simple. It’s all about FUN! Taking the approach that life is meant to be lived with total joy, she naturally, found herself expressing her creativity with the most joyful food on the planet…CAKE! 

Alisha accidentally fell into the world of baking at 19 years old, whilst working as a professional cheerleader and studying a journalism degree. Sharing her baked creations online set off a delicious whirlwind, so the journalism and the dancing (truth be told she dances around the kitchen) were left behind. 

Sweet Bakes mission is to inspire & edu-cake bakers everywhere while providing deliciously delightful gifts for her Australian customer base.

Alisha is a determined to turn "I don't like cake" people into "wow this is good cake" people with every bake. 

Alisha is the Author/Illustrator of a children’s book series Storybook Sweets, tales of treats, with positive messages and recipes to bake your characters to life. Millie Muffin is her first book - available now in all good books store or signed copies here!

Alisha is a creative cake content creator and regularly partners with her favourite brands to bring inspiring social media recipes & ideas to her audience both online and in person. In 2024 she joins the cast of Network 10's 'Dessert Masters' to compete with Australia's best and brightest pastry talent.

Alisha's plight to spread sweetness, with cake gifting and shippable sweets saw her bring to life the famous Cake Mail Club.
The Cake Mail Club swept Australia by storm, bringing a sense of community, cheer & perhaps the sugar high the world so needed. The Cake Mail Club now runs once a month with a new delicious theme on each occasion.

In 2023 Alisha co-founded the Co.Bake Space alongside her baking partner in crime Miss Trixie. Both businesses bake from the back commercial kitchen, and have transformed the front studio into a Melbournes most gorgeous pop-up, event and activation space. Learn more here. 

For media & partnership enquires email: erin@bemanagement.com.au